TikTok is introducing a fresh option that permits them to lessen the volume of AI-created content appearing in their timelines. This initiative comes as the company revealed that it currently hosts over 1 bn AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a widespread rollout. This shift comes amid a increase in content created by AI, driven by emerging video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the most rapidly expanding video streams on a popular video site primarily display AI-generated videos. A large amount of this content is considered low-quality AI content, a label for poor-quality, bulk-generated content that is often nonsensical or surreal.
Our research shows that a lot of users enjoy content made with AI tools, including digital art to informative clips, and we aim to offer the community the power to see more or less of that, depending on their own choices,” commented a platform representative.
Volume and Proportions
The platform disclosed that there are now 1.3bn videos on its app labeled as AI-generated. Collectively, over 100 million pieces of content are uploaded to the service daily, making clips made by AI a limited part of its total content library.
User Control Features
Members will be in a position to limit or boost the level of artificial media they watch by opening the content preference feature in the application and picking AI-made media. Additional categories that can already be controlled under the tool include politics, clothing, beauty, and dance.
Content Labeling and Policies
Its guidelines mandate creators to identify convincing AI-made content, and it prohibits harmful deepfakes of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be taken down under its user guidelines.
Additionally, the platform will henceforth attach an AI-generated tag to content produced via its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This action is intended to deter users from trying to evade the disclosure requirement.
Educational Initiatives
TikTok is additionally launching a two million dollar educational fund for specialists and institutions to develop learning resources about ethical AI use. This program will support educational bodies specializing in educating computer science.
Content Safety Approach
The platform has defended its content review process, following discussion over plans to make redundant hundreds of review team members in Britain. TikTok is expected to reduce hundreds of positions in its user protection department in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A company official stated that human moderation would still have a role, but automated tools can shield workers by filtering out the most harmful content prior to it is viewed by humans. The platform stated a 76% decrease in explicit and harmful content handled by content reviewers over the last 12 months due to the use of its AI tools.
We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a extensive automated help is really helping us operate efficiently.”
